When “Pavarotti” the film, released in Cinema Nouveau and art house cinemas, fans were eager to learn more about the world’s greatest operatic tenor. Jenny Griesel Communications managed the publicity for this distinctive film.

PR highlights included:

• Special pre-release screenings set up for Pavarotti fans, in partnership with Classic 1027 and Fine Music Radio
• Selected interviews arranged and leveraged with Nicoletta Mantovani (the late Pavarotti’s wife)
• Media were hosted at an upmarket red carpet premiere event in Johannesburg.
• Media articles were researched crafted exploring the life and achievements of Pavarotti for placement in media to remind fans of his extraordinary career
• Widespread publicity for the film and its local release in cinemas