As the SAB Zenzele Share Scheme wound down after a decade of success as the country’s biggest B-BBEE share scheme in the FMCG sector in 2020, Jenny Griesel Communications was brought on board to assist the SAB corporate communications team with publicity, copywriting and media management.
Media were hosted at an event at the JSE, several media communique’s were issued and released, excellent media exposure was yielded, and interviews were secured for spokespersons on prominent TV and radio stations.
The project also included writing profiles of some of the beneficiaries of the scheme, that were published in various media. Jenny Griesel Communications managed all aspects of the media side of the campaign, including advertorial media placements, copywriting for materials and publicity, with efficient turnaround times and quality management throughout.
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