Every second year, Student Village (client) publish a student spend report that showcases trends and observations of how the student segment of the market are spending their available income. The objective of the PR campaign behind this is to showcase Student Village’s thought leadership and expertise in this area of the market.
A breakfast event was held for both clients and media to present the topline results of this year’s student spend report. Not only were the results invited, but a panel of youth were also available to answer questions to the guests that attended, showing true authenticity. This event was well attended by key media, who went on to publish excellent coverage for the project.
Several interviews were also set up for the company spokesperson to share insights and expertise about this fascinating study. These were not only in business media, but extended to mainstream media as well, to ensure broad coverage.
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