When the world renowned chef, author, television personality and Michelin-starred restaurateur Prue Leith toured South Africa to promote her new cookbook and merchandise ranges in January 2020, Jenny Griesel Communications was appointed to manage all aspects of the publicity and stakeholder relations. With this formidable personality having various product ventures including novels, a spectacle range, a gift card range and books published across two publishers, it was essential that all aspects of her business ventures were included in the tour. Of equal importance was making the best use of her time to ensure that her visit would yield maximum publicity.
The result was a carefully planned two week tour across Cape Town and Johannesburg that included several television appearances, multiple book events, cooking demonstrations, retailer engagements and multiple interviews with premium on radio, in glossy magazines and online media. High profile media personalities attended the various events, which were packed to capacity. Magazine articles ranged between two - ten pages with beautiful large spreads. Prue appeared on some of the biggest and best lifestyle shows in the country. The coverage was well balanced between the various products and the media coverage conveyed the magic that is simply Prue Leith!
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