This project was a collaboration between National Geographic Africa (Client) and Sci-Bono Discovery Centre. The key objective was to generate exposure for the project that would showcase this remarkable exhibition and encourage families to visit.

Highlights of this campaign included:

• Launch event targeting media and influencers with children that would both appreciate the exhibition and yield media coverage, with excellent attendance
• Radio outside broadcast negotiated with community radio station Mix FM
• Widespread media coverage in both local and regional media
• Several interviews with spokesperson on radio and television
• Extensive exposure in event guides and family websites