JANE goes further with screening campaign

From acclaimed filmmaker, Brett Morgan, the multi award- winning documentary JANE was broadcast on National Geographic on 25 March 2018. This film showed unseen footage of the work done by Dr Jane Goodall in Tanzania’s Gombe wilderness and explores some of her ground-breaking discoveries on chimpanzees.

JANE, which sheds fresh light on the world acclaimed conservationist, founder of the Jane Goodall Institute and United Nations Messenger of Peace, has been screened at more than 25 film festivals globally, including the BFI London Film Festival, New York Film Festival, International Documentary Film Festival Amsterdam, Savannah Film Festival and DOC NYC. The film was also the first documentary ever to play at the iconic Los Angeles landmark.

British born Goodall was only 26 when she arrived in Africa to study the behaviour of chimpanzees. A female pioneer in a male dominated field, Goodall had no scientific training, but her passion for animals and extraordinary patience made up for it. She challenged the scientific consensus of her time by living among the chimpanzees, patiently gaining their trust and meticulously hand documenting her findings.

Jenny Griesel Communications helped JANE find the right audience in South Africa with a free screening campaign to celebrate the work and life of this remarkable wildlife pioneer.

We facilitated a free screening for The Jane Goodall Institute at an independent cinema in Nelspruit which served as a successful fundraiser to continue the work of Dr Jane Goodall. Both Pretoria University and WITS University’s Departments of Mammal Studies hosted screenings for students on their campuses with much success. JANE was subsequently selected as the opening film of the Eco Film Festival on 22 March in both Cape Town (Labia) and Johannesburg (Bioskope). The Nat Geo Umsuka Project, a public outreach programme of the African Digital Education Trust and NPO screened JANE for student learners near the Cradle of Humankind at the Westbury Youth Centre as part of their outreach efforts.

“We hoped to stimulate greater local interest in natural history and the anthropological sciences. Dr Jane Goodall’s discovery that chimps are highly intelligent and social creatures that use tools to gather food, revolutionised man’s understanding of nature. I believe this campaign took that further and JANE was seen by a relevant, and engaged audience” said Griesel.