National Geographic series & Brand Immersion

In celebration of Earth Day 2023, National Geographic and the Walt Disney Company Africa hosted the launch of the epic four-part series Secrets of the Elephants together with a National Geographic brand immersion this past weekend. A selected group of media, influencers and advertising clients were hosted at the Pilanesberg National Park where a two-day immersive experience enabled a closer look at various facets of the iconic, yellow-framed brand.

After previewing episodes of Secrets of the Elephants, guests were able to pose questions to National Geographic explorer and field guide Hendrick Munembone, both who were involved in the production of the series. National Geographic explorers Prof Marcus Byrne and Tessa Barlin hosted a fireside chat titled “The Dance of the Dung Beetles” and a mini wildlife photography masterclass respectively, both of which had guests enthralled. African bush dinners, stargazing, guided game drives through the beautiful Pilanesberg bush, previews of upcoming National Geographic television content and more completed the experience, emceed by National Geographic explorer Ntokozo Mbuli.

Secrets Of The Elephants is directed by academy Award®-winning filmmaker and National Geographic Explorer-at-Large James Cameron, who travels the world — from the Savannahs of Africa to the urban landscapes of Asia — to discover the strategic thinking, complex emotions and sophisticated language of elephants, shaping a unique and dynamic culture. Narrated by Academy Award®-winning actress Natalie Portman and featuring renowned National Geographic Explorer and elephant expert Dr. Paula Kahumbu, the four-part series not only reveals the extraordinary lives of different families of elephants but also highlights how similar they are to us. Secrets Of The Elephants will change everything you thought you knew about elephants forever.

Jenny Griesel Communications led the full PR campaign for this project which included PR strategy, talent management, the launch event, influencer management, publicity and execution.