New campus launch

The Cotton On group has long been loved for the brands, and trend-driven value products it has brought to South Africa’s shores such as Cotton On, Typo and Factorie. Now, the retail group has taken its presence in the region further by investing in a R 300 million custom-built new central office and distribution centre in Johannesburg, that will further enhance their customer experience. Beyond signifying a commitment to the country, the new premises are an extension of the company’s pledge to Doing Good in all areas of its operations.

Earlier this year, the Cotton On group published The Good Report, detailing sustainability as central to its purpose, making public its commitment to water, plastic and waste reduction, carbon neutrality, ethical sourcing, the use of recycled materials, sustainable packaging, uplifting women, the use of natural materials and more. This ethos was central to the design and construction of the new premises.

The PR support provided by Jenny Griesel Communications for this project included hosting top tier media at an immersive launch event that was informative, fun and engaging and leading the publicity campaign to elevate the organisation’s commitment to sustainability in the media.