Pan-African chidren’s programme

The Walt Disney Company Africa together with project partners National Geographic, the U.S. Department of State, the U.S. Agency for International Development (USAID) and WildlifeDirect joined forces to produce a pan-African children’s series titled Team Sayari, that was broadcast across the African continent from September 2022.

Led by the programme’s goal to inspire meaningful, impactful behavioural change in young viewers across the continent and create the next generation of environmental conservation leaders, each episode begins with a DNA-inspired computer named Funzi giving our young presenters missions to complete. This sets the scene for adventurous journeys, in which the wonders of the natural world, and the need to live more lightly on the planet, are revealed. On their travels, Team Sayari will meet National Geographic Explorers and trailblazers in the fields of conservation, science, nature, wildlife and the environment, learning valuable lessons regarding how to reduce their impact, protect and restore nature in a fun way.

The series was supported by an outreach programme, led by WildlifeDirect that extended its reach to over 200 schools across in East Africa.

Jenny Griesel Communications led the pan-African PR campaign for this first-of-its-kind series. The scope included Unit PR, PR material compilation (photography, fact sheets, activity sheets, presenter biographies & more), an announcement event with US Secretary of State Anthony Blinken, a media launch event, community engagement events, selected social media material production, high level stakeholder engagement and wide-reaching publicity across the African continent.