Fitness event – SPAR

At a time when physical events were not possible, the various SPAR regions joined hands to host the SPAR Women’s Virtual Challenge, a fitness event that enabled people from all walks of life to enjoy fitness while giving back to a cause. Thousands of South Africans took part in this fun, lifestyle initiative that enabled people to continue their association with a brand they love and to support women and children’s charities.

Jenny Griesel Communications managed all video production, campaign co-ordination and the full brand ambassador programme nationally. Additional support included managing the launch event, providing a social media playbook and ad-hoc communication support.

This event has won numerous awards in the Hollard Sports Industry Awards:

• 2021: Fan Engagement Award and Active and Wellbeing Award
• 2022: Active and Wellbeing Award (won for the second consecutive year)