Sandton City Retail Campaign

Sandton City thrives on being an unparalleled, world-class destination. With over 300 retailers, its proficiency in retail is credit to the diverseness of the centre’s premium stores, many of which are exclusive in the country. Recently, Africa’s most iconic centre took shopping even further with a new campaign, aptly titled Iconic 22, that offeeds visitors to the centre an array of unique, signature retail experiences, unlike any other available elsewhere.

More than a collection of offerings, the multi-sensory Iconic 22 initiative provided shoppers with bespoke, chic new ways to enjoy their favourite brands, all of which are exclusive to the centre. With new experiences launching every Tuesday, Sandton City shoppers got to enjoy the crème de la crème of the world’s most coveted retail brands in the most sophisticated and sensational ways. Participating brands included Dior, Le Creuset, Adidas, Desigual, Karl Lagerfeld, Coach, Emporio Armani, Preview and others.

Jenny Griesel Communications managed the full PR campaign for this initiative which was the first of its kind on the South African retail landscape.