On World Ocean’s Day 2018, National Geographic’s objective was to engage with media in their offices to expose them to the Planet or Plastic campaign. Jenny Griesel Communications was able to arrange access to high profile media houses, including Media 24 and several radio stations. The activations team engaged with radio presenters, producers and journalists giving them great exposure to the campaign and leave behinds. This resulted in creating excitement among media which spilled over to their social media, where additional exposure was generated.
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